EVERYTHING IS IN PLACE FOR THE LAUNCH OF ‘PRIMARY CARE’

At S&R Farmaceutici spa everything is ready for the market launch of the new line of medical-scientific information Primary Care, which will play a central role in company growth. It was presented to pharmaceutical representatives tasked with raising awareness about it nationwide (starting from Monday 4th February), by Fililberto Prudentino, director of the Primary Care line. As always, the Minerva Auditorium of Bastia Umbra hosted the four day training event involving thirty pharmaceutical representatives from all over Italy.

Prudentino explained how “Primary Care targets general practitioners, GPs, and includes a list of products from A to C grade pharmaceuticals to nutraceutical products, for cardio-metabolic, internal medicine, geriatric, physiatric-rheumatology and nephrological pathologies. Initially all 30 representatives will mostly be working in the centre and south but in the second half of the year we aim to double numbers so as to cover other areas”.